I'm a pretty big advocate of skin care. After all, you're going to have your skin for life, so you should be pretty nice to it. I'm lucky to have fairly nice skin - albeit pale as could be - but none-the-less nice. As a creature of habit, I've been using the same Clean and Clear face wash and lotion since I was 12. But now that I'm (supposedly) maturing with age, I've upgraded my routine to include a some new higher-end items (you can see a few new favorites here), but there's two items that I absolutely love, and are drugstore cheapies.
Palmer's Cocoa Firming Butter is the BEST body lotion I've come across. It smells delicious, soaks into your skin super quickly, and is the most moisturizing lotion ever. And for $8 a bottle (I do buy them in packs on three on Amazon, since I go through a bottle a month), it's the cheapest way to keep your skin super soft and pretty.
Candy Cane Chapstick is the most refreshing and cheap lip balm out there. It has the perfect amount of minty tingle, and you can (and I definitely do) buy it in three and six packs. I keep one in my bag, on my nightstand, in my office, in my car...literally there's one anywhere I can stash it. I also use it on my knuckles, since it's really moisturizing and my knuckles tend to crack and bleed during these harsh winter months. And for about $3 a stick, it's a penny-pinching cure-all with a delicious candy cane smell.